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PRINT DIGITAL, INC. PRESENTS
SEP
12
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Lauran and Eric Weber
The Way I See It
 

I heard a story about a lady driving to work who followed a car which had a sign in the back window that said, “Learning stick - sorry for the delay!” Knowing this information, she was very patient with the driver’s slow shifting and gave the car plenty of space at red lights and stop signs. After thinking about this, I asked myself a tough question… would I be as patient with someone driving like this without a sign? I can definitely say no.

We don’t know what other people are going through. We don’t wear signs that show our personal struggles, such as “Going through a divorce,” “Lost a child,” “Feeling Depressed,” or “Diagnosed with Cancer.”

If we could read signs of what others are going through, many of us would be nicer. But the truth is, we shouldn’t have to see signs to treat strangers with kindness. We should be kind regardless of whether we know what struggles others are dealing with or not.

Here’s the way I see it: Be kind, for everyone you meet is fighting a hard battle. And think of us the next time you need help with your printing so that you can focus on more important things in life.

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Idea
Idea of the Week
6 Ways to Settle the Score
THE PERFECT SCORE

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. While in some cases folding without scoring will be sufficient, in others, scoring eliminates any color cracking on the fold and can make all the difference in producing an elegant final result.

The top consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include:

Checkmarks and text box

Budget cuts typically mean that scoring is the first to go, but you may seriously want to reconsider. The risk of not scoring a folded piece includes unsightly creases and buckling around the folded area.

You have a number of options when it comes to scoring a printed piece. The highest quality scoring process is called the Letterpress Score, but here are six other scoring options commonly available as well:

1) Letterpress Score

A steel rule is formed in the desired shape and braced in wood affixed to a metal frame. Paper is then pushed between the steel form and the press.

Examples of Scoring

2) Rotary Score

This process utilizes a pressurized roller system to make the score.

3) Litho Score

Also known as a "press score," a metal rule with a heated back is attached to the impression cylinder, and a scoring rule makes the crease as the paper runs underneath it.

4) Heat Score

This technique is most effective on heavier coated paper stocks and involves heating a copper die to around 350 degrees.

5) Wet Score

A directed stream of water moistens the area where a fold is required. (Not recommended on coated papers.)

6) Impact Score (Electronic Knife)

A knife with a fixed-width steel rule strikes the sheet within a channel to create the score and crease.

We're here to help you settle the score! You might want to know about different scoring options, but you certainly don't need to worry about the best way to get the perfect score. That's our job. If you have questions about whether scoring your printed project is the best option, give us a call. You'll receive guidance on the best options for your folded piece so that you can create a result you and your customers will love!

See more great ideas like this!
Click here to visit the Print Digital, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Marketing with Your Business Card
A TINY CARD WITH THE POTENTIAL TO PROVIDE BIG RESULTS

Business cards can be many things: a conversation starter, a mini billboard, a helpful resource, and even a small brochure. No matter the shape, size, or color, a business card is a tiny card with the potential to provide big results when used wisely. Here are a few ways to market with a business card:

  • Give your card a purpose, such as turning it into a sticker, loyalty card, event ticket, or bookmark.

  • Turn your card into a resource by including a calendar of events, map, or a list of helpful websites.

  • Get creative with your business cards, such as using them as hang tags on gifts, or a statement stuffer or promotional tear-away.

  • Include information about what makes your business unique, such as “Free delivery, no minimums” or “Evening and weekend appointments available.”

  • Add credibility with a brief testimonial, customer quote, or a link to customer references.

  • Consider adding special customizations, such as a creative die-cut shape or edging, foil stamping, anniversary seals, and more.

  • Get remembered and recognized by including your photo on your business card.

  • Promote your support for a social cause, such as, “Proud supporters of the Humane Society of the United States.”

  • Grab attention with a fun fact or an intriguing question that will get people thinking.

If you’d like help creating the perfect business card your audience will love, contact our creative team today!

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PRODUCT
Uncommon Product
Customized File Jackets
OFFER PROFESSIONAL BRANDING AND EASILY IDENTIFY IMPORTANT FILES

Custom printed file jackets are a great way to not only protect documents but also offer professional branding and a way to quickly identify essential files.

Available as either a horizontal or vertical design, file jackets are closed on three sides for added document protection. A handy thumb notch makes retrieving paperwork easy, and the tab can be custom printed or left blank, allowing recipients to add a printed label or write their own information.

Custom printed file jackets are a great way to organize a variety of relevant paperwork. Many businesses provide customized file jackets as an easy way to keep track of maintenance records, complex invoices and paperwork, and other documents. Depending on your organization, you may consider color-coding your file jackets, so information effortlessly funnels to appropriate departments.

File jackets can easily be customized with many finishing touches, including embossing, foil stamping, UV coating, metallic inks, corporate seals, and more. If you’d like help creating the perfect custom printed file jacket for your organization, give us a call today!

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TECH
Tech Tip
An Office on the Go
MAKE YOUR SMARTPHONE FUNCTION AS A MOBILE OFFICE

Chances are, you take your phone with you almost everywhere you go. While no one wants to be attached to work 24/7, having the ability to access essential files or programs on the go can be very convenient. Here are a few ways to make your smartphone function as a mobile office:

  • Go paperless and ensure all of your important documents are accessible via the cloud, making your documents and valuable information available anytime, anywhere.
  • Consider work-enhancing apps that make tasks more manageable. A few favorite examples include time tracking apps (for those who bill by the hour), apps that enable you to view and edit Word and Excel documents, a mobile scanning app (such as Scanner Pro or Genius Scan), an expense tracking app (such as Expensify), a mobile payment app (such as PayPal, Square, and Venmo) which allow you to accept payments on the road, and many others.
  • Redirect calls from your office phone to your smartphone, or consider adding an additional phone number on your smartphone to both receive and make calls from (such as Line2).
  • Download the Skype app to make free video calls remotely without being tied down to your computer.
  • Sync your work calendar on your cell phone, so you have access to appointments and reminders with timely alerts on your phone.

If you’d like help creating documents that are easy to share in print and digitally, our creative team would love to help! Give us a call today.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

Practical advice for dealing with issues facing families in today's complex world.

A whimsical, slice-of-life view into life's fool-hardy moments.

A wry look at the absurdities of everyday life.

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Print Digital, Inc., 4688 Darrow Road, Stow, OH 44224-1819 330-686-5945