PrintDigital Inc. February 6, 2012


A delightfully absurd take on everything from superheroes to office humor, twisted relationships, huggable animals, and more.
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An adroit mixture of everyday settings and extraordinary events.
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A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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News From
Lauran and Eric Weber
Idea of
the Week
Marketing Tips
Uncommon Product
of the Week
Tech Tip





Letter-Headed Design


Two Peas in a Pod


Ask and You Shall Receive


Sit, Google, Sit
A Message From Lauran and Eric Weber
The Way I See It

The Light Bulb Moment

Thomas Edison tried more than 2,000 different materials in search of a filament for the light bulb. When none worked, his assistant complained, "All of our work is in vain. We have learned nothing!" But Edison replied confidently, "Oh, we have come a long way and we have learned a lot. We know there are 2,000 elements that we cannot use to make a good light bulb."

Here's the way I see it: Mistakes are a necessary part of experience which creates the building blocks of life. Perhaps you've heard the saying, "Good decisions come from experience. Experience comes from bad decisions." When you make the decision to trust us with your important printing, we promise a good experience every time!


Lauran and Eric Weber
Idea of the Week
Design That's Easy as A-B-C

When most people think of design elements, individual letters aren’t the first things that come to mind. Sure, selecting an appropriate typeface to complement the overall look or feel of a design is essential. But letters themselves (and the words they create) tend to be more the domain of literary artists.

If you stop to think about it, though, letters truly are visual elements. By themselves, each represents a particular sound or group of sounds. Grouped together, they represent various thoughts and ideas. Even more to the point, though, each letter has its own unique set of shapes. The S, for instance, has its sweeping curves, and the A has its crisp lines and angled peak.

With that in mind, can an entire design focus around a single letter form? Can an individual letter represent an entire idea on its own? Could the letter V, for instance, become a visual metaphor for anxiety? Or the letter X somehow display order? Take a look at the designs pictured here, and see for yourself. As you’ll see, each is based around a single letter form, which has been used to convey the desired emotion or idea.

So, the next time you find yourself facing a blank screen, with no idea how to proceed, remember these words... and, more importantly, the letters used to make them.

See more great ideas like this!
Click here to visit the PrintDigital Inc. Ideas Collection.

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Marketing Tip
Podcast Marketing

Forward thinking is a necessity for businesses who want to compete in today's "on-demand" society. There are new marketing rules when it comes to reaching an audience. Customers prefer to consume their media choices on their own schedule, making mobile media solutions such as podcasts a powerful tool for many businesses.

A podcast is a multimedia digital file that is available on the internet for downloading to a cell phone, portable media player, computer, etc. Originally created as a way to listen to audio files online, podcasting has evolved to include images and video. Here are a few tips on how to create an effective podcast your audience will look forward to watching:

Prepare in advance. Consider details such as scheduling, hosting, themes, content, and topic rotation, etc.

  • Keep them short and sweet. Minimize fluff and focus on quality content.

  • Create consistency, offering titles and podcasts in the same formats and similar lengths. But remember the quality of podcasts is more important than quantity.

  • Offer variety – sometimes the dynamic of two male and female voices can prevent monotony.

  • Keep your content fresh yet timeless. Offer engaging information that won't become stale next week.

  • Consider adding some music for intros, background or transition material to polish your podcast.

  • Offer an archive of previous podcasts for those who can't get enough of your content.

  • Often a blend of non-tradition and traditional marketing is the most effective way to reach your audience. Let us know if we can help you spread your message today!


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    Uncommon Product
    Info Request Cards

    While many people will go online to seek information, a large percentage of your audience may still prefer the old fashioned route and prefer to have information and marketing materials mailed to them. An easy way to meet the needs of those customers is by offering info request cards. Here are a few tips to make your info request cards valuable to your audience:

    • Info request cards can be distributed in a variety of ways, such as in mailings, as tear-away options, as handouts at information desks, tradeshows and other events, etc.

    • Streamline the request process by offering a self-addressed postage-paid postcard or envelope.

    • Allow recipients to specify the type of information they want receive. Offer check boxes that allow them to choose between "send me a catalog only," "please add me to your mailing list," or "other" with space for them to write a request.

    • Remember the less information you request the more likely people are to submit a request.

    • Reinforce your brand name and logos to create recognition and build trust.

    • Ask if readers would like to subscribe to your e-newsletter, email messages, and more. While some many not feel comfortable giving out email addresses or other information, it doesn't hurt to ask and can help build your customer database.

    If you're looking for creative, yet cost-effective ways to reach your audience, such as postcard newsletters or self-mailing brochures, we're only a phone call away!


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    Tech Tips
    Google Tricks

    Surely everyone who has a computer has used Google for internet searches. But did you know Google is useful for a lot more than searching? Here are a few helpful tips you may not know about:

    • Track flight status info by simply entering the airline and flight number.

    • See the weather anywhere by typing "weather" followed by the city and state, U.S. ZIP code, or city and country.

    • View instant stock market data for a given company or fund by typing the ticker symbol into the search box.

    • Check out instant sports scores for NBA, NFL, NHL, MLB, etc. by entering the team name into the search box.

    • Use Google as a calculator by simply typing in the calculation you'd like in the search box (ex: 5978/42=)

    • To not only search for your word but also its synonyms, place the tilde sign (~) immediately in front of your search term.

    • For an instant definition of a word or phrase, type in "Define XYZ."

    • Not sure of the spelling of a word? Use Google as a spell checker. Simply type in a word regardless of the spelling.

    • Find movie times and reviews by typing in the word "movies" with your location (city, zip code, etc.).

    • Track any type of package by simply entering the tracking number in the search box.

    • Convert metrics, currency, and more. For example, type in "80 inches in mm."

    • Search people profiles by entering a first and last name. Google yourself as an example.

    • Translate text by using translate.google.com

    • Do a local search. For example, type in your city name and "coffee" and a list of local coffee shops will appear.

    • Find out the current time anywhere in the world by typing "time XZY."

    • Look up a phone number. Simply enter the phone number you're interested in.

    Just as Google can answer nearly any question you have, we can handle any printing project you bring our way. Give us try today and we promise you won't leave disappointed.


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